What Are The 7 Key Benefits of SEO?

A website that utilizes SEO best practices is not only your virtual “open for business” sign to the world; it establishes your brand’s identity and builds its reputation. Small to middle size businesses can gain international attention and recognition from SEO.

• SEO increases search engine ranking, and research shows that ranking does matter. Over 60% of searchers will click on the first search engine result when seeking a product or service, and 90% stop their search before the end of the first page. If you are not using SEO or you are using it incorrectly, your site and your business will be invisible to searchers and your traffic and conversion rates will both suffer.
• SEO is cheap! The main cost to SEO comes from the time that it takes to implement SEO practices throughout a website and its landing pages. While it takes time to build a captivating website that uses SEO to increase its ranking in search engine results, it is very low cost as compared to other forms of advertising and marketing.
• Data mining from SEO can help you to discover what other products and services you could offer your visitors so that you can expand your business and provide products and services that your customers want and need.
• SEO helps you pull ahead of your competition. Even if you aren’t using SEO, at least some, if not all, of your competition is. If you don’t want to lose traffic and conversion to your competition, you have to get in the game and level the playing field by utilizing the tools that SEO provides to research your competition’s site and online footprint.
• SEO provides results that last. In contrast with PPC where traffic ends when the ad is pulled, SEO helps put your site at the top of the search engine rankings. By tweaking your site and dripping additional unique, helpful, SEO content you can stay at the top of the rankings and continue to enjoy traffic and conversions indefinitely and for no additional cost.
• An SEO campaign effectively markets your products and services to the world 24 hours a day, 7 days a week, rain or shine and at no additional cost.

With all of these benefits, it should be apparent that SEO in the one indispensable tool that you need to introduce your products and services to the world, define your brand, stay ahead of the competition, increase rank, traffic, conversion, and sales, for results that are long lasting and obtained for a low cost.