Category Archives: Knowledge Centre

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants…
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So we have 45 more characters in AdWords text ads… Now what?

Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your…
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How Pokemon Go Is Driving Insane Amounts of Sales at Small, Local Businesses

For $1.19 an hour, you can have more customers than you've ever seen in your life CREDIT: Miramax Films/Photofest The speed at which…
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Google AdWords testing click to SMS ad extension

Wouldn't it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets…
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Social Media Training to client

Some Social Media Training for one of our favorite client's at the new Evevo office. Makes a change having a green house for…
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EU Calls For Search Engines to Be More Transparent About Ads

The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.…
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Duplicate Content: Causes and Solutions

Search engines like Google have a problem. It’s called ‘duplicate content’. Duplicate content means that similar content is being shown on multiple locations (URLs)…
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Why Everyone Should Be Moving To HTTP/2

A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for…
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Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built…
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Google: New TLDs Have No Magical SEO Bonus

John Mueller at Google must have a pet peeve against the misinformation domain name registrars push out about TLDs and SEO. He has…
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