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Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants…
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So we have 45 more characters in AdWords text ads… Now what?

Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your…
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How Pokemon Go Is Driving Insane Amounts of Sales at Small, Local Businesses

For $1.19 an hour, you can have more customers than you've ever seen in your life CREDIT: Miramax Films/Photofest The speed at which…
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Google AdWords testing click to SMS ad extension

Wouldn't it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets…
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